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Masks that Matter

Masks that Matter is a new initiative selling sustainable cotton barrier masks to be used as an added layer of protection in light of the current Covid-19 pandemic.


Irish Fashion Designer Aideen Bodkin founded Masks that Matter in March after selling out of a limited edition collection of Liberty Print face masks, with all proceeds from the first edition being donated to the Irish Hospice Foundation.


The Masks that Matters campaign aims to increase awareness of the need to keep people protected when out in public, while also highlighting the shortfall in charity donations in recent months.

Aideen wanted to produce a range of sustainable masks that were accessible and affordable to all, while also supporting Irish charities. 

Part of the proceeds from the sale of the masks will be shared among 3 Irish charities.

The Irish Hospice Foundation, The Marie Keating Foundation and Trocaire.

The Masks that Matter are made of 100% reusable and breathable cotton and are offered in a choice of 6 different colour options.

The masks are not medical grade PPE and everyone is asked to fully adhere to social distancing guidelines and hand hygiene when wearing the masks. Due to the shortage of PPE worldwide it is important that all medical grade PPE are reserved and used by front line workers and not the general public.

Masks that Matter are available to buy on the mask shop section of our website, please see more information below on the three charity partners we are working with on this campaign.

All masks are sold as part of a twin pack and retail at €12 per pack incl postage within the Rep Ire, each pack includes one print and one plain mask.

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Marie Keating Foundation

The Marie Keating Foundation was founded by the Keating family following their mother Marie’s death from breast cancer in 1998. The Keating family promised to provide the people of Ireland with vital information, advice and support on the signs and symptoms of cancer and help to prevent cancer or detect it at its earliest stages. The Marie Keating Foundation was established in her memory and with this central ambition in mind.

The Foundation's mission is to make cancer less frightening by enlightening and their aim is to live in a world free from the fear of caner.

Today, the Marie Keating Foundation are one of the leading voices in Ireland for cancer prevention, awareness and support. We are committed to being there for people diagnosed with cancer, and their families at every step of this cancer journey, and our services reflect that. Through our information and support services,  we reach thousands of people a year, giving education, information and advice focused on cancer  prevention and early detection, as well as providing support services and financial assistance to those living with and beyond cancer.

Our team of 17 and our Board works tirelessly to ensure that the mission and legacy that the Keating Family established 22 years ago is fulfilled, and everyone in Ireland as access to trusted information on cancer prevention and early detection and that those on a cancer journey have the support they need to come through it.

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Trócaire was established in 1973. Our dual mandate is to support the most vulnerable people in the developing world, while also raising awareness of injustice and global poverty in Ireland.

Trócaire works with local partners to support communities in over 20 developing countries with a focus on food and resource rights, women's empowerment and humanitarian response.

Trócaire works in partnership with a broad range of organisations in Ireland and internationally to bring about change at individual, community, societal and institutional levels. Together they tackle the root causes of poverty, not just the symptoms.

They support women and men to stand up for their rights, as well as demanding those in power recognise their duties and responsibilities to those they serve.

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The Irish Hospice Foundation

Death and dying affects each and every one of us. Every year, 29,000 people die in Ireland and up to 290,000 are newly bereaved. The Irish Hospice Foundation strives for the best care at end of life for  these people and practical support for their loved ones.

Death and dying affects each and every one of us. Every year, 29,000 people die in Ireland and up to 290,000 are newly bereaved. The Irish Hospice Foundation strives for the best care at end of life for  these people and practical support for their loved ones.

Advocacy: Through advocacy and awareness-raising, we work to promote a better understanding of end-of-life care issues and to influence decision-makers to make services more widely available to all who need them. We actively promote discussion of issues related to dying, death and bereavement in order to identify Irish people’s concerns about these matters and consider how they might be addressed.

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